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Forty years after IBM engineers created the world's first hard disk drive for computer storage, today's researchers are unveiling the next generation's models with breakthrough solutions for mobile computing.
Our design of the animated logo for IBM's Storage Division home page was a merging of visual design and the concept of a hard disk drive spinning as it is being read. We wanted to subtly suggest the physical qualities of a hard disk drive while promoting the celebratory spirit of 40 years of innovation at IBM.
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