|
|
 |
Over the passage of twenty years, the mission of the Monterey Bay Aquarium has crystallized into inspiring ocean conservation. When the aquarium asked AlbenFaris* to design the E-Quarium, the strategic value and global impact of the internet was news. Now, the E-Quarium has evolved into a thriving online destination for interactive, science-based content about the oceans, from watery habitats to the endangered Pacific rockfish.
In developing the E-Quarium, we used the Sea Change Design Process to meet these intentions:
- Create a brand and a design strategy that makes a strong connection between the aquarium and the E-Quarium, advancing the aquarium's mission and enhancing its stellar reputation.
- Develop a visitor experience strategy that positions the aquarium as a trusted guide. Provide visitors with moving experiences that reach their hearts and minds, and encourage them to become more connected with ocean conservation.
- Design the E-Quarium featuring compelling, scientific content and dynamic media, including interactive habitat tours, educational activities and games.
- Generate revenue by stimulating aquarium visitation, memberships, and donations. Create cost savings.
- Foster and enhance existing relationships and build new relationships with organizations, related institutions, business partners, schools, universities, and individuals.
The E-Quarium continues to evolve in response to visitor needs and the aquarium's goals, under the design direction of the aquarium. We got it off to a promising start; eight months after it launched, revenues from the online ticketing far exceeded projections, the number of unique visitors tripled, and just as important, the E-Quarium received the Webby's People's Voice Award for science—high praise from the people for whom we originally designed it.
|
|
